Following its recent ascent to the second-highest selling automaker in India, Mahindra & Mahindra has announced substantial consumer benefits across three of its key SUV models. These incentives, ranging from ₹1.25 lakh to ₹4 lakh, appear aimed at sustaining the brand’s sales trajectory and managing inventory levels for specific variants. Mahindra Thar Prices Revised; Entry-Level Variant Retains Rs 9.99 Lakh Tag
Mahindra XUV400: Maximum Benefits for EV Buyers
The XUV400 electric SUV currently carries the highest discounts in the lineup as the manufacturer prepares for the transition to the XUV 3XO EV. The flagship EL Pro variant, available with both 34.5 kWh and 39.5 kWh battery options, receives a flat reduction of ₹4 lakh. The entry-level EC Pro variant is offered with a ₹1.25 lakh discount. Mahindra Thar Roxx Star Edition Reaches Dealerships Ahead of Official Launch
- Performance: The electric motor produces 148 bhp and 310 Nm of torque across all variants.
- Range: Battery options provide a range between 359 km and 456 km on a single charge.
- Key Features: Dual 10.25-inch digital displays, wireless smartphone integration, and six airbags.
Mahindra XUV700: Strategic Pricing for Mid-Range Trims
Mahindra is offering benefits up to ₹2 lakh on the XUV700. The mid-spec AX3 and AX5 trims see the most significant price adjustments, with discounts between ₹1.5 lakh and ₹2 lakh. Meanwhile, the MX base trim and top-tier AX7 and AX7L versions receive benefits totaling ₹1 lakh. All variants include additional accessories valued at ₹30,000.
The SUV continues to be powered by two engine options:
- 2.0L Turbo-Petrol: Sprints with 200 bhp and 380 Nm of torque.
- 2.2L Turbo-Diesel: Delivers 182 bhp and 450 Nm of torque.
- Transmission: Available in both 6-speed manual and automatic configurations.
Mahindra Thar Roxx: Incentives on Select 2025 Variants
In a move affecting specific high-end trims, the Thar Roxx is available with benefits up to ₹2 lakh on 2025 model-year units. These are restricted to the AX7 Petrol Automatic and the AX7 Diesel 4WD trims. The petrol variant receives a ₹1.25 lakh cash discount, while the diesel 4WD sees a ₹1.75 lakh reduction. Both include accessories worth ₹25,000.
- Safety and Tech: Equipped with Level-2 ADAS, a 360-degree camera system, and a Harman Kardon audio setup.
- Drivetrain: Power is derived from either a 175 bhp petrol or a 172 bhp diesel engine, with 4WD available on the diesel variant.